Product Marketing Manager

Role Overview

The Product Marketing Manager plays a key role in driving product adoption, engagement, and retention across Instinct’s portfolio. This role is responsible for developing clear product positioning, leading go-to-market initiatives, and ensuring consistent messaging that resonates with veterinary professionals.

What You Will Do

Own go-to-market end to end for new products, features, and segment expansions: strategy, messaging, and execution across marketing, sales, and partner channels. Run point across Product, Sales, Demand Generation, and Customer Success teams aligning priorities behind shared outcomes.

Why It Might Be a Fit

Partnering closely with Product, Sales, Customer Success, and Marketing teams, the Product Marketing Manager translates product capabilities into compelling value propositions and customer-facing narratives.

Requirements

• 3+ years of Product Marketing Management experience in an entrepreneurial, early-stage start-up or growth-stage environment, ideally in SaaS/Cloud software.
• Ability to work autonomously and collaboratively, with a ‘roll up the sleeves’ attitude
• Customer-first mindset, focused on empathizing with customers’ problems and aligning the team around their use cases.
• Working familiarity with AI, whether through marketing an AI-based product or through hands-on daily use.
• Creative problem solving skills, ability to work with ambiguity, and manage multiple problem areas in parallel.
• Focus on outcomes over outputs, setting meaningful goals for your team aligned with company objectives.
• Exceptional written and interpersonal communication skills.

Benefits

• Medical, dental, and vision benefits
• 401K with match
• Owner-like flexibility over work and time-off
• Generous stipend
• All-expense-paid time throughout the year together