Digital Marketing Executive

Role Overview

The Digital Marketing Executive will be responsible for the day-to-day management and performance of our digital marketing activity, including PPC, display and other performance or cost-per-acquisition campaigns. Reporting to the Senior Demand and AI Performance Manager, the successful candidate will be accountable for campaign budgets, performance monitoring, testing and optimisation.

What You Will Do

Manage the day-to-day delivery of paid digital marketing activity across PPC, display and other performance or CPA-based channels. Translate business and marketing objectives into clear channel plans, campaign briefs and measurable performance targets.

Why It Might Be a Fit

The successful candidate will demonstrate commercial focus, analytical thinking, collaboration, planning and organisation, curiosity and learning agility, and clear communication. They will be able to connect campaign activity and marketing investment to measurable business results, use data to diagnose performance, test assumptions and identify opportunities, and build strong relationships and work effectively across teams.

Requirements

• At least five years of professional experience in digital marketing, performance marketing, paid media or a closely related role.
• Experience using web analytics and performance measurement platforms such as Google Analytics 4 and equivalent reporting tools.
• Experience analysing campaign, customer and behavioural data to generate actionable recommendations and commercial insights.
• Demonstrable experience managing PPC, paid search, display or other performance and CPA-based campaigns.
• Experience managing significant digital marketing budgets and making investment decisions based on performance.
• Experience working with and managing external media, digital or performance marketing agencies.
• Strong knowledge of online marketing concepts, digital customer journeys and performance marketing principles.
• Excellent understanding of digital performance metrics, including CPA, CPC, CTR, conversion rate and return on advertising spend.
• Experience developing campaign reports and presenting performance to stakeholders and senior leaders.
• Strong commercial awareness and an understanding of how marketing activity contributes to customer acquisition and business growth.
• Proven ability to work effectively across multiple teams and manage competing priorities.
• Strong briefing, communication, presentation and stakeholder-management skills.
• A relevant university qualification in marketing, digital marketing, business, commerce, analytics or another discipline relevant to the role.