Digital Marketing Lead

Role Overview

The Digital Marketing Lead will own every digital channel and turn them into a measurable engine for brand growth and conversion. This is a hands-on leadership role that requires building and testing campaigns, guiding a team and agency partners, and using data and AI tools to make faster, better decisions.

What You Will Do

The key responsibilities include owning the end-to-end digital marketing strategy, planning and launching paid campaigns, driving organic growth through SEO and content, and building partnerships and influencer programs.

Why It Might Be a Fit

An exceptional candidate will be an AI-native marketer who uses AI daily for creative, copy, research, audience insights, and automation, and knows where human judgment still matters. They will also have a full-funnel, revenue mindset, think in CAC, LTV, payback period, and contribution margin, not just clicks and impressions.

Requirements

• 5–7+ years in digital marketing, with at least 2 years leading channels, budgets or a team.
• Proven record of growing revenue, leads or conversions through digital channels, with numbers to show it.
• Hands-on expertise in paid media (search, social, programmatic) and managing meaningful monthly budgets.
• Strong command of SEO, content marketing and social media growth.
• Practical CRO experience: landing page optimization, funnel analysis and A/B testing.
• Solid analytics skills: GA4, tag management, attribution, and building dashboards stakeholders actually use.
• Experience with email and marketing automation platforms and lifecycle campaigns.
• Working knowledge of privacy and consent requirements and their impact on tracking.
• Clear written and verbal communication, and the ability to turn data into decisions.
• Bachelor’s degree in Marketing, Business or a related field, or equivalent experience.

Benefits

• Dental insurance
• Vision insurance
• Paid holidays
• Retirement plan
• Health insurance
• Life insurance
• Disability insurance