Role Overview
The Demand Generation Manager will own a priority vertical’s pipeline number, working with a product marketer and sales leads to plan messaging, campaigns, and follow-up. They will run paid acquisition hands-on, build lifecycle and nurture, and turn events into pipeline.
What You Will Do
The successful candidate will own a vertical, segment, or region end to end, and will have experience in B2B demand generation or growth. They will work with AI workflows to compress campaign cycles, and will be able to describe exactly what they did to move the vertical’s number.
Why It Might Be a Fit
The ideal candidate will have a track record of arriving into an under-resourced function and producing results quickly, without a team to delegate to. They will be comfortable across lifecycle, events, and working with outbound, and will have experience in payments, fintech, or another regulated and technically complex product.
Requirements
- Five or more years in B2B demand generation or growth
- Experience in owning a vertical, segment, or region end to end
- Fluency in the funnel – lead to meeting to opportunity
- Ability to work from evidence and pull own reports
- Track record of arriving into an under-resourced function and producing results quickly
- Experience in payments, fintech, or another regulated and technically complex product
- Real fluency with AI and experience in building and shipping own workflows or automations
To apply for this job please visit linkedin.com.
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