Customer Marketing Manager

Role Overview

As a Customer Marketing Manager, you’ll own and shape the customer journey from lead to post-install and beyond. You’ll spend your days thinking about the people behind the process, making every step feel clear, helpful, and human.

What You Will Do

Your job is to make every step feel clear, helpful, and human. You’ll review journey performance and customer feedback, uncovering opportunities to improve conversion or remove friction from an existing experience.

Why It Might Be a Fit

This is a role for someone who loves making things better, naturally curious, enjoys solving problems, and gets a kick out of seeing a small improvement create noticeably better CX.

Requirements

• Degree qualified in Marketing or a related discipline
• Proven experience in B2C marketing, with a strong focus on customer engagement, retention, acquisition, and lifecycle marketing
• Experience developing and executing customer campaigns across email, SMS, and digital channels
• Proficiency with HubSpot or similar CRM and marketing automation platforms
• Strong understanding of customer data, segmentation, campaign performance, and marketing analytics
• Track record of delivering successful product launches, customer initiatives, and commercial outcomes
• Excellent written and verbal communication skills, with the ability to influence stakeholders and present ideas effectively
• Knowledge of digital marketing, lead generation, and marketing automation best practices
• Highly analytical and metrics-driven, using insights to optimise campaigns and inform strategy
• Strong project management and prioritisation skills, with the ability to manage multiple initiatives in a fast-paced environment
• Collaborative and relationship-focused, with experience working across product, sales, digital, and customer teams
• Curious, adaptable, and proactive, with a passion for understanding customer needs and driving growth

Benefits

• Autonomy, ownership, and the opportunity to influence how Zelora scales
• Establish and shape a critical capability within a growing business
• Work directly with senior business leaders and cross-functional teams
• Make a genuine impact in a business experiencing significant growth and change
• Help deliver technology solutions that support Australia’s transition to cleaner energy
• Join a collaborative, down-to-earth team where your contribution matters

Tagged as: HubSpot, Project Management