Senior Digital Marketing Manager, Associations

Role Overview

We’re looking for a Senior Digital Marketing Manager, Associations to join our growing team and lead strategic, multi-channel digital marketing campaigns for some of the nation’s leading professional associations and B2B organizations.

What You Will Do

Develop integrated digital marketing strategies, lead multi-channel marketing campaigns, develop membership marketing strategies, and collaborate with our digital advertising team.

Why It Might Be a Fit

The ideal candidate is a strategic thinker and hands-on digital marketer who understands how to turn organizational goals into effective campaigns.

Requirements

• Bachelor’s or Master’s degree in a related field.
• 5-8+ years of digital marketing experience (agency experience a plus but not required).
• Experience creating effective conversion driven strategies and campaigns that map marketing activities to steps in the user journey/funnel.
• Strong understanding of digital advertising channels and how they can work together and with other digital channels to accomplish a variety of goals and conversion objectives.
• Strong analytical skills and data-driven thinking.
• Experience with reporting analysis and website analytics tools (e.g., Google Analytics, Google Tag Manager, etc.).
• Experience conducting digital marketing audits, providing detailed analysis and creating effective strategies based on data findings.
• Up-to-date with the latest trends and best practices in digital marketing.

Benefits

• Company-sponsored health, vision and dental insurance
• Pre-tax Flexible Spending Account (FSA)
• Profit sharing
• 4 weeks of vacation/sick time from day one; 5+ weeks at year 3
• Company-paid short-term and long-term disability
• Company-paid life and AD&D insurance
• 11 paid holidays
• 401k with company match
• New business referral bonus
• Professional development opportunities
• Flexible work schedule
• Pre-tax DC Metro SmartBenefits