Senior Brand Manager – Jack Daniel’s

Role Overview

The Senior Brand Manager is responsible for setting the vision, objectives, and strategies for Jack Daniel’s in Italy, working closely with cross-functional teams and global/regional brand partners. The role leads the development of annual and long-term strategic brand plans, builds strong collaboration with global brand teams, and contributes to global strategy development.

What You Will Do

Develop and implement the Marketing Plan for Jack Daniel’s Family of Brands, deliver a comprehensive diagnosis of brand performance, opportunities, and competitive dynamics, and lead the media agenda to ensure relevant communication across all key touchpoints.

Why It Might Be a Fit

The ideal candidate has demonstrable experience in FMCG marketing, preferably in Spirits, with a proven track record of delivering brand growth in highly competitive environments, and strong experience in developing and executing TTL communication plans.

Requirements

• Demonstrable experience in FMCG marketing, preferably in Spirits
• Proven track record of delivering brand growth in highly competitive environments
• Strong experience in developing and executing TTL communication plans (ATL, digital, social, PR)
• Solid business acumen, understanding of P&L and budget management
• Experience managing agencies, creating briefs, and providing constructive feedback
• Proficiency in Nielsen analysis and market data interpretation
• Experience developing media plans and tracking KPIs
• Fluent in English, oral and written. Italian is equally important but not mandatory for this role

Benefits

• Total Rewards at Brown-Forman
• Equitable pay structures for individual and company performance
• Premium employee experience
• Range of premium benefits that reflect company values and meet diverse workforce needs
• Paid holidays
• Equity
• Healthcare
• PTO
• Retirement
• Learning budget
• Parental leave
• Wellness
• Visa/relocation
• Remote flexibility
• Stipends
• Bonus/commission