Strategy and Operations Associate, GTM

Role Overview

The Strategy and Operations Associate, GTM will own strategic GTM initiatives at Interplay Learning, driving programs to completion and adoption. They will work across marketing, SDR, sales, and revenue leadership, using data, AI, and automation to surface insights and improve pipeline and sales rep performance.

What You Will Do

The role involves leading strategic initiatives from planning through execution and measurement, including ROI program and skill-leveling initiatives. The Associate will also drive strategic account sequencing and targeting, and remove bottlenecks in revenue velocity.

Why It Might Be a Fit

This role is designed for an operator who can drive initiatives to completion and adoption, with a track record of using AI tools for analysis, drafting, and automation. The Associate will be comfortable in the systems, willing to get hands-on in Salesforce and HubSpot, and able to communicate clearly with executives and sellers.

Requirements

• 2–3+ years in management consulting, strategy and operations, business operations, program management, a chief-of-staff role, or GTM/revenue operations
• A track record of driving initiatives to completion and adoption, with a specific example to walk through end to end
• Demonstrated use of AI tools (Claude especially) for analysis, drafting, and automation, with a built example to show
• Structured problem-solving and executive communication
• Willingness to become a hands-on Salesforce and HubSpot operator within the first 90 days

Benefits

• Annual learning reimbursement
• Generous paid time off package
• Comprehensive benefits
• Equity – Private Company Equity Options
• Wellness – Mental and physical health resources and social events

Tagged as: HubSpot, Salesforce