Associate Digital Marketing Manager – CRM

Role Overview

The Associate Digital Marketing Manager – CRM will be responsible for the strategy and execution of marketing automation programs focused on acquiring, retaining and building loyalty with our customers.

What You Will Do

Deliver email marketing programs from strategic concept to creative development, QA, program launch, and post-program analysis & ROI measurement.

Why It Might Be a Fit

The ideal candidate will have a growth mindset, adaptability, and a drive for continuous improvement, with a passion for data-driven marketing and building programs that drive incremental results.

Requirements

• Bachelor’s Degree in Marketing/Business or strong relevant experience
• 5+ years of hands-on experience managing CRM programs
• 2+ years of hands-on experience with Salesforce Marketing Cloud or similar automation platforms (SAP, Marketo, etc.)
• Excellent verbal and written communication skills
• Excellent time-management skills and attention to detail
• Professional, positive, upbeat attitude
• HTML and CSS coding knowledge
• SQL /AMP Scripting experience a plus
• Experience on integrating with various backend systems majorly SAP ERP
• Experience with systems integrations with CRM
• Experience with CRM activities, campaign list pulls or customer journey technology management
• Passion for data-driven marketing and building programs that drive incremental results
• Deep experience journey mapping and developing lifecycle marketing / CRM / engagement marketing programs through email and CRM
• Exposure working with different CRM tools (Braze, Iterable, SFMC, etc.)
• Familiarity with the technical and product side of marketing (IP reputation/deliverability Suppression lists, audience segmentation, etc.)
• Understanding and knowledge of different regulations that impact CRM efforts (CANSPAM, CASL, GDPR, etc.)
• Track record in developing and executing A/B tests, analyzing and translating data into business and consumer insights
• Ability to translate complex concepts into simple, clear and intuitive language
• Growth mindset, adaptability, and a drive for continuous improvement