Full Funnel Marketing Manager

Role Overview

The Full Funnel Marketing Manager will develop integrated marketing strategies across Awareness, Consideration, Conversion, and Retention, connecting brand building with business performance and commercial growth. The role requires strong TikTok-native expertise and the ability to connect consumer insights, creative, media, and commerce into actionable full-funnel marketing solutions.

What You Will Do

Key responsibilities include developing full-funnel marketing strategies, translating business objectives into audience strategies, leading media strategy and planning, and analyzing campaign and business performance to identify growth opportunities.

Why It Might Be a Fit

The ideal candidate combines strategic thinking with strong execution knowledge, understands how TikTok drives both brand building and commerce, and can confidently lead integrated marketing strategies that deliver measurable business results.

Requirements

• Minimum 8 years of experience in integrated marketing, digital media strategy, or performance marketing, preferably within an agency or digital commerce environment.
• Strong TikTok-native expertise is essential, including deep understanding of TikTok Ads, TikTok Shop, GMV Max, audience behaviour, content, creators, affiliates, and livestream ecosystems.
• Strong understanding of both brand marketing and performance marketing, with proven experience developing end-to-end full-funnel strategies.
• Strong knowledge of Meta, Google, and other digital media platforms, including their roles across the consumer journey.
• Proven ability to connect consumer insights, creative, media, and commerce into actionable marketing and business growth strategies.
• Strong analytical capabilities, including audience analysis, media investment planning, performance measurement, and translating data into business recommendations.
• Excellent strategic storytelling, presentation, and stakeholder management skills, with the ability to confidently lead client discussions.
• Proven leadership experience, with strong ownership, independent problem-solving, team development, and cross-functional collaboration.

Benefits

• Comprehensive insurance
• Ample leave
• Competitive compensation
• Generous benefits