Associate Digital Product Marketing Manager

Role Overview

Invesco is seeking an Associate Digital Product Marketing Manager to join its award-winning Digital Experience team. The ideal candidate will strategize and execute digital marketing strategies that focus on fostering client awareness, engagement, and acquisition.

What You Will Do

The Associate Digital Product Marketing Manager will serve as the direct point of contact for all things digital aligned to strategic business units, drive digital transformation, and champion innovation by identifying emerging digital trends and tools.

Why It Might Be a Fit

The role requires a hands-on, highly engaged, self-motivated individual with 2+ years of experience in digital marketing, product marketing, or digital product management. The ideal candidate will have a strong understanding of digital ecosystems, UX/UI principles, and analytics tools.

Requirements

• 2+ years of experience in digital marketing, product marketing, or digital product management
• Strong understanding of digital ecosystems, including websites, mobile apps, social media, and marketing automation platforms
• Familiarity with UX/UI principles and ability to collaborate with design teams
• Proficiency with analytics tools (e.g., Google Analytics, Adobe Analytics) and marketing technology platforms (e.g., Salesforce Marketing Cloud)
• Ability to translate customer insights into actionable digital marketing strategies
• Strong analytical mindset with experience in data-driven decision-making and reporting
• Demonstrated ability to identify emerging digital trends and apply them to enhance client engagement
• Excellent communication and presentation skills, with the ability to influence stakeholders at all levels
• Strong project management skills with experience leading cross-functional teams
• Hands-on, detail-oriented, and results-driven approach
• Adaptability to work across global markets and diverse client segments
• Experience with site optimization (i.e., A/B testing, Multivariate testing) and personalization
• Experience and familiarity with Financial Services, Fin-Tech, and/or B2B industries
• Experience and familiarity working with Adobe Marketing Cloud (Experience Manager) or other CMS a plus

Benefits

• Flexible paid time off
• Hybrid work schedule
• 401(K) matching of 100% up to the first 6% with a discretionary supplemental contribution
• Health & wellbeing benefits
• Parental Leave benefits
• Employee stock purchase plan

Tagged as: Data Analysis, Google Analytics, Project Management, Salesforce