Role Overview
Contribute to improving user experiences by making optimal use of supporting technology and platforms. Ensure successful project deliveries with UX specialists, marketing experts, data analysts, digital strategists, and technical teams.
What You Will Do
Turn business requirements and marketing strategies into workable processes and platforms. Research best practices, advice, use cases, process flows, and data models. Perform detailed analyses to set up new or existing platforms according to the latest best practices and innovations.
Why It Might Be a Fit
Contribute to a greater impact across multiple customer touchpoints and channels. Essential skills include data-driven optimizations and adoption, stakeholder management, and clear communication of technical concepts.
Requirements
- Bachelor or master in business administration, information systems, or a related field
- At least 5 years of experience as a business analyst, marketing technology analyst, or functional analyst in a marketing technology environment
- Experience with marketing technology tools such as content management, marketing automation, social media management, personalization engines, CDP
- Experience with AI tools and their applications within marketing
- Experience with platforms such as Salesforce, Adobe, Hubspot, Optimizely, Bynder, Contentsquare
- Agile/Scrum experience
- Strong organizational skills
- Problem-solving and critical thinking skills
- Attention to detail and quality
- Excellent Dutch and English language skills
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