CRM & Marketing Automation Specialist

Role Overview

Contribute to industrializing campaigns, securing data and paths, accompanying schools in their uses, and improving prospect conversion into candidates. Design, deploy, and optimize automated marketing campaigns used by the Group’s schools.

What You Will Do

Produce and optimize CRM campaigns, deploy email, SMS, and WhatsApp campaigns, design and maintain automated journeys, perform segmentations and data extensions, configure and maintain automations, prepare tests, quality controls, and validations before diffusion.

Why It Might Be a Fit

Required skills: experience in Salesforce Marketing Cloud, mastery of Journey Builder, Automation Studio, Contact Builder, and Email Studio. Required experience: 3 to 6 years in a CRM or Marketing Automation environment. Appreciated assets: Salesforce Marketing Cloud certification, knowledge of the higher education sector, email, SMS, and WhatsApp campaign experience.

Requirements

• Confirmed experience in Salesforce Marketing Cloud
• Mastery of Journey Builder, Automation Studio, Contact Builder, and Email Studio
• Automated journey and campaign design
• CRM segmentation, and data extension management
• Applied SQL knowledge in marketing data
• Marketing and CRM performance analysis
• Advanced Excel mastery