Role Overview
We are looking for a Marketing Ops and Data Analyst to structure and operate the marketing funnel based on data, transforming the lead journey into a measured, predictable, and connected process to the commercial team.
What You Will Do
Design and document the marketing funnel, build dashboards, create conversion paths, and ensure the quality of the lead base.
Why It Might Be a Fit
This opportunity is for someone with a systemic vision, rigor with metrics, and the ability to transform data into decisions.
Requirements
- Experience with marketing funnel and data analysis (leads, MQL, SQL, and opportunities)
- Automation marketing expertise (RD Station or similar)
- Knowledge of Google Tag Manager, UTMs, and conversion events
- Advanced spreadsheets and BI dashboards (Looker Studio, Power BI, or similar)
- Systemic vision and data-based decisions
- Autonomy, organization, and attention to processes
- Good communication to act together with marketing and sales
Benefits
- Food allowance card
- Medical plan
- Dental plan
- Childcare allowance
- Day off on the anniversary month
- Home office allowance
- Transportation reimbursement for presence days
To apply for this job please visit ipedigital.gupy.io.
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