Digital Marketing Manager

Role Overview

Develop and implement a target group-oriented online marketing strategy to increase brand awareness and generate qualified leads. Close cooperation with sales, product management, and business development to support lead generation and campaign planning.

What You Will Do

Plan, control, and optimize digital marketing activities, develop target group-specific content, and monitor KPIs. Conceive and control digital campaigns for lead generation and qualification.

Why It Might Be a Fit

You will have challenging tasks and development opportunities in an innovative and international environment. You will have the opportunity to bring in your own ideas and further develop the area of strategic marketing.

Requirements

• Completed studies in marketing, media management, communication, social media, digital marketing, or a comparable field
• Experience in B2B marketing, ideally in technology-driven or explanation-requiring industries
• Very good knowledge of social media marketing and content creation
• Competence in conceiving and controlling digital campaigns for lead generation and lead qualification
• Safe handling of marketing KPIs, web analytics, and conversion tracking

Benefits

• Challenging tasks and development opportunities
• Opportunity to bring in your own ideas
• Flexible working time arrangement
• Attractive remuneration package
• Unlimited work contract