Performance Marketing Executive

On Site Full TimeSelangor, MalaysiaIPG Mediabrands

Role Overview

We are looking for a driven and analytical Performance Marketing Executive to join our team. This role will be responsible for executing, optimizing, and reporting on digital campaigns across various platforms.

What You Will Do

Execute, monitor, and optimize digital media campaigns across Google Ads, Meta, & TikTok Ads, and provide actionable recommendations to improve performance and ROI.

Why It Might Be a Fit

Identify opportunities for campaign growth and continuous improvement through testing and learning, and stay updated on platform developments, industry trends, and digital best practices.

Requirements

  • Bachelor’s Degree in Marketing, Business, Communications, or a related field
  • Minimum 1-2 years of experience in Digital Marketing, Performance Marketing, or Campaign Management
  • Hands-on experience managing campaigns on Google Ads, Meta Ads Manager, & TikTok Ads Manager
  • Strong understanding of digital media metrics, tracking, attribution, and campaign optimization
  • Familiarity with Google Analytics (GA4) and campaign reporting tools
  • Knowledge of Programmatic Advertising platforms or DSPs (e.g. DV360, The Trade Desk, Xandr) is a plus
  • Strong analytical and problem-solving skills with attention to detail
  • Excellent communication and stakeholder management skills
  • Proficient in Microsoft Excel and PowerPoint
  • Able to manage multiple campaigns and priorities in a fast-paced environment
  • Proactive, resourceful, and able to work independently as well as collaboratively

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To apply for this job please visit linkedin.com.

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