Senior Performance Marketing Executive

Role Overview

The Senior Performance Marketing Executive supports the planning, execution, optimization, and reporting of performance marketing campaigns across multiple digital channels.

What You Will Do

Support the setup, management, and optimization of performance marketing campaigns, monitor campaign performance, and analyze campaign and audience data to generate actionable insights.

Why It Might Be a Fit

This role requires a strong working knowledge of performance marketing channels, data analysis skills, and the ability to communicate and present insights to internal and external stakeholders.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• At least 2-4 years of hands-on experience in digital or performance marketing, preferably within an agency environment
• Strong working knowledge of performance marketing channels including Google Ads and major social advertising platforms
• Proven ability to analyze data, derive insights, and translate findings into optimization recommendations
• Good understanding of digital performance metrics, attribution, conversion tracking, and campaign measurement frameworks
• Experience working with platforms such as Google Analytics, Google Tag Manager, Google Ads, Meta Ads Manager, Shopee Ads, Lazada Ads, and XHS is preferred
• Strong communication and presentation skills, with confidence in engaging internal and external stakeholders
• Proactive, detail-oriented, and capable of managing multiple campaigns in a fast-paced environment
• Fluent in written and spoken English