CRM Manager

Role Overview

The CRM Marketing Manager leads Independent Pet Partners’ customer relationship and lifecycle marketing program across Chuck & Don’s and Kriser’s, with primary ownership of email and SMS strategy, planning and execution.

What You Will Do

Develops strategies to deepen customer relationships throughout the lifecycle-from new customer acquisition and early retention to engagement, loyalty and reactivation. Uses customer data, segmentation, automation, personalization and experimentation to deliver more relevant experiences and drive measurable business results.

Why It Might Be a Fit

The ideal candidate is customer-obsessed, data-driven and equally comfortable developing strategy and managing the details of execution. Success requires intellectual curiosity, strong analytical thinking, exceptional attention to detail and a passion for continually testing, learning and improving.

Requirements

• Bachelor’s Degree in the field of business, marketing, or data science.
• 5+ years email marketing or CRM experience required.
• 3+ years Ecomm, Retail or Loyalty experience required.
• Hands-on experience with email campaign management tools such as Salesforce, Klaviyo, Brevo, etc. required.
• Located in Minneapolis, Denver or greater Chicago area preferred
• Experience with project management tools

Benefits

• Dental insurance
• Vision insurance
• Health insurance
• 401(k) or retirement plan
• Paid time off (vacation, sick leave, etc.)
• Life insurance
• Disability insurance