Senior Marketing Manager, Direct to Consumer

Role Overview

iRhythm is seeking a Senior Marketing Manager, Direct-to-Consumer to play a critical role in shaping how iRhythm expands consumer and patient awareness and education. This highly visible position will help define and execute strategies that increase consumer awareness, strengthen engagement, and support key business growth priorities.

What You Will Do

The ideal candidate will lead the development of direct-to-consumer growth strategies, develop omnichannel marketing campaigns, and partner with business leaders to ensure patient engagement strategies support enterprise priorities and future growth opportunities.

Why It Might Be a Fit

Success in this role requires consumer marketing expertise, strategic thinking, innovation, analytical rigor, and strong influence skills. The ideal candidate will be comfortable building new capabilities, identifying growth opportunities, and helping shape the future of patient engagement at iRhythm.

Requirements

• Bachelor’s degree required; master’s degree in marketing, business administration, communications, patient advocacy or a related field preferred.
• 12+ years of progressive marketing experience, with significant experience leading DTC healthcare marketing programs for medical devices, diagnostics, digital health, pharmaceuticals or disease awareness organizations.
• Experience developing omnichannel marketing campaigns across digital, social, web, email, print, experiential and healthcare POS channels.
• Experience developing and managing relationships with patient advocacy organizations, patient support groups, professional societies, or community-based health social service organizations.
• Exceptional communication, presentation, storytelling, and executive influence skills.
• Demonstrated success leading highly cross-functional initiatives involving Product Marketing, Digital Marketing, Commercial Strategy, Sales, Regulatory, Legal, Medical Affairs, Market Access, Marketing Operations, external agencies, and Executive Leadership.

Benefits

• Medical, dental, and vision coverage starting on your first day
• Paid holidays
• Generous PTO
• 401(k) with company match
• Employee Stock Purchase Plan
• Paid parental leave
• Family benefits
• Pet insurance discounts
• Cultural committee and volunteer opportunities