Role Overview
The company is looking for a marketing operator who can launch, measure, and kill campaigns quickly, with a focus on paid advertising and direct-response copy. The ideal candidate has 5+ years of experience in performance or growth marketing, with ownership of paid budgets across Google and Meta.
What You Will Do
The role involves launching holiday campaigns, creating segmented retargeting audiences, and writing direct-response copy for US real estate investors. The candidate will also be responsible for tracking fixes with the data team, creating a weekly scorecard, and providing direction for the in-house marketing team.
Why It Might Be a Fit
A strong fit for this role has 5+ years of experience in performance or growth marketing, hands-on experience building segmented retargeting and lifecycle campaigns, and a track record of pivoting a campaign or channel based on data. The ideal candidate is self-driven, able to write natural and persuasive copy, and has strong measurement skills.
Requirements
- 5+ years in performance or growth marketing
- Ownership of paid budgets across Google and Meta
- Hands-on experience building segmented retargeting and lifecycle campaigns
- A track record of pivoting a campaign or channel based on data
- Strong measurement skills: GA4, Conversions API, UTMs, offline conversions
- Fluent English and the ability to write natural, persuasive copy for US real estate investors
To apply for this job please visit jobs.ashbyhq.com.
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