Channel Portfolio Marketing Manager

On Site Full TimeMexico City, MexicoIT-TALENT Latam

Role Overview

Develops and leads category strategy across assigned channels to drive revenue growth, profitable demand generation, market share gains, and customer engagement.

What You Will Do

Develops and executes IC promotional strategies, leads planning and optimization of promotional investments, designs promotional frameworks, and analyzes promotional performance.

Why It Might Be a Fit

Requires strong analytical and financial acumen, experience developing and executing promotional strategies, and ability to translate business insights into actionable recommendations.

Requirements

  • Bachelor’s degree in marketing, Business Administration, Economics, Communications, or a related field.
  • 6-10 years of experience in channel marketing, promotional strategy, sales, category management, revenue management, or business development.
  • Demonstrated experience developing and executing promotional strategies that drive growth, customer engagement, and profitability.
  • Strong analytical and financial acumen with experience evaluating promotional ROI, margin performance, and investment effectiveness.
  • Strong understanding of trade marketing, pricing strategy, demand generation, revenue management, and channel economics.
  • Experience managing promotional budgets, trade funds, programs, rebates, incentives, and pricing-related initiatives.
  • Proven ability to translate business insights and sales data into actionable promotional recommendations.
  • Strong project management, prioritization, and organizational skills.
  • Excellent communication, presentation, and stakeholder management capabilities in English (C1-C2).
  • Proficiency in Microsoft Office applications, business intelligence platforms, data analytics tools, and AI-enabled business technologies.
  • Ability to travel as required by the business (Visa required).

Benefits

  • Dental insurance
  • Vision insurance
  • Health insurance
  • 401(k) match
  • Paid time off
  • Paid holidays
  • Travel reimbursement
  • Visa sponsorship

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