Channel Marketing Manager

Role Overview

The Channel Marketing Manager is responsible for translating GTM and commercial strategies into coordinated, customer-ready programs that drive growth across channels and the path to purchase. This role leads program planning, cross-functional coordination, execution, and performance management.

What You Will Do

Translate GTM strategies and priorities into actionable programs, plans, timelines, and deliverables. Execute customer and channel initiatives that support sales and commercial priorities. Manage implementation of promotional and customer programs based on established strategies and objectives.

Why It Might Be a Fit

This position requires strong analytical, budget management, and problem-solving skills. Experience working with distributors, channel partners, or customer-facing programs is preferred. The Channel Marketing Manager will work closely with Sales, Marketing, Product, and channel partners to ensure programs are effectively implemented, measured, and optimized.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 5+ years of experience in GTM, channel marketing, trade marketing, sales strategy, program management, or related fields.
• Demonstrated experience managing cross-functional programs from planning through execution.
• Strong analytical, budget management, and problem-solving skills.
• Experience working with distributors, channel partners, or customer-facing programs preferred.
• Industrial, manufacturing, distribution, or durable goods experience preferred.
• Willingness to travel up to 35%.

Benefits

• Dental insurance
• Vision insurance
• Health insurance
• 401(k) or other retirement plan
• Paid time off
• Stock options
• Annual salary with an estimated range of $80,000 to $110,000