Customer Marketing Manager

Role Overview

The Customer Marketing Manager will develop and lead multichannel marketing activities in the AMER region to increase customer adoption and loyalty, generate and progress upsells, and achieve company goals and objectives. The role requires collaboration with Customer Success, Field Marketing, and Sales teams to drive customer satisfaction, advocacy, and long-term value.

What You Will Do

The Customer Marketing Manager will leverage and promote customer success through all marketing and sales channels, own the development, planning, and implementation of customer adoption, cross-sell, and upsell marketing programs, and work closely with Field Marketing, Sales, and Product Marketing teams to market and promote customer successes.

Why It Might Be a Fit

The successful candidate will have 5+ years’ experience owning marketing strategy in a post-sales context, proven success in planning and executing campaigns to drive upsells, and mastery of marketing automation tools such as Hubspot/Eloqua/Marketo and DemandBase/LinkedIn Ads.

Requirements

• 5+ years’ experience owning marketing strategy in a post-sales context
• Proven success in planning and executing campaigns to drive upsells
• Mastery of marketing automation tools such as Hubspot/Eloqua/Marketo and DemandBase/LinkedIn Ads
• Domain experience in the enterprise software industry with procurement or supply chain solutions a plus

Benefits

• Medical, dental, vision, retirement (with company match), and much more
• Annual target bonus for individual and company performance
• Additional compensation/rewards