Field Marketing/Event Manager

Role Overview

The Field Marketing/Event Manager owns the end-to-end performance of our Field Marketing Event team as well as our retail partnerships with Lowe’s, Sam’s Club, BJ’s, and Costco, serving as the primary point of accountability for revenue, lead generation, and store-level execution across an assigned territory.

What You Will Do

Key responsibilities include recruiting and training a team of Field Marketing Representatives, leading generation performance management, store/vendor performance management, and strategic leadership.

Why It Might Be a Fit

The successful candidate will have 3–5 years of experience in field marketing, trade marketing, events, retail program management, lead generation, or big-box partnership management, and a bachelor’s degree in Business, Marketing, or a related field.

Requirements

• Bachelor’s degree in Business, Marketing, or a related field, or equivalent professional experience
• 3–5 years of experience in field marketing, trade marketing, events, retail program management, lead generation, or big-box partnership management
• 2+ years managing and developing a team, including hiring, training, and performance management.
• Demonstrated track record of driving revenue growth in a retail or in-store environment
• Strong analytical skills with the ability to interpret lead, sales, and conversion data and translate it into a business narrative
• Proficiency in Microsoft Excel and PowerPoint; comfort with CRM and lead management platforms (e.g., Salesforce)
• Excellent verbal and written communication skills, including the ability to present to executive-level retail partners
• Valid driver’s license and ability to travel regularly to stores within the assigned territory
• Direct experience working with The Home Depot, Lowe’s, Sam’s Club, BJ’s, and Costco or another national big-box retail partner highly preferred
• Background in home improvement, home services, or another consultative, lead-driven sales model preferred
• Preferred experience includes developing event-based or in-store lead generation programs from inception

Benefits

• Paid time off (PTO)
• 401(k) with matching program
• Medical insurance
• Dental insurance
• Vision insurance
• Health savings account
• Life insurance

Tagged as: Data Analysis, Excel, Salesforce