Senior Marketing Manager, Growth, Media & Partnerships – Exteriors

Role Overview

The Senior Marketing Manager, Growth, Media & Partnerships — Exteriors is a paid media leadership role responsible for driving measurable growth across the Exteriors brands, including James Hardie, Hardie, AZEK, and Versatex.

What You Will Do

Lead paid media direction and growth strategy across the Exteriors brands, including James Hardie, Hardie, AZEK, and Versatex, with a clear connection to business goals and measurable outcomes.

Why It Might Be a Fit

The Senior Marketing Manager will work closely with the Senior Director, a peer Senior Marketing Manager focused on Outdoor Living, an in-house digital media team, and cross-functional partners in Brand, Product Marketing, Creative, Digital, Analytics, Commercial/Sales, Communications, Finance, and agency teams to build and optimize paid media strategies that drive demand and business growth.

Requirements

• Bachelor’s degree required; degree in marketing, business, communications, analytics, or a related field preferred.
• 8+ years of progressive experience in media, growth marketing, integrated marketing, performance marketing, or agency/client-side marketing roles.
• Deep knowledge of paid media planning, buying, audience strategy, measurement, and optimization across channels such as paid search, paid social, programmatic, digital video, connected TV, streaming audio, retail media, and other emerging paid platforms.
• Experience managing marketing performance metrics and turning results into clear insights, recommendations, and optimization plans.
• Demonstrated ability to drive demand generation and growth through paid media, connecting channel performance to awareness, consideration, qualified leads, customer acquisition, revenue growth, and return on marketing investment.
• Experience building paid media strategies for both homeowner and trade audiences while balancing multiple brands, customer journeys, and business priorities in a matrixed environment.
• Demonstrated ability to manage agency partners, internal stakeholders, timelines, budgets, performance reporting, and campaign deliverables with strong attention to detail.
• Experience partnering with Brand, Product Marketing, Creative, Digital, Analytics, Commercial/Sales, Communications, Finance, and agency teams to deliver integrated marketing plans.
• Strong analytical and communication skills, with the ability to simplify data into clear stories, business implications, and recommended actions for senior leaders.
• A flexible, collaborative style with the ability to shift between strategy, execution, problem solving, and hands-on project management as business needs evolve.
• Hands-on experience across paid media channels and digital platforms, with fluency in analytics, measurement, and enterprise media management and reporting tools such as Adobe Analytics, Adobe Advertising, media buying platforms, ad servers, data visualization tools, and campaign performance dashboards.

Benefits

• Competitive salary
• Bonus eligibility
• Day-one health coverage medical, dental, vision, life insurance
• Paid Time Off: vacation and company holidays
• Retirement: 401(k) with 6% match
• Investments: Employee Stock Purchase plan (ESP)
• Work-Life Balance: parental leave, wellness programs
• Sustainability Initiatives

Tagged as: Data Visualization, Project Management