Dealer Marketing Manager

Role Overview

The Dealer Marketing Manager is responsible for developing and leading JCB North America’s dealer marketing strategy, ensuring alignment between corporate marketing objectives, regional sales priorities, and dealer business growth.

What You Will Do

The role oversees dealer marketing programs, co-op investments, integrated media strategies, and marketing performance across the North American dealer network.

Why It Might Be a Fit

The manager leads scalable programs, agency and vendor partnerships, and dealer marketing personnel while improving efficiency, lead generation, and dealer performance.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field preferred.
• 5+ years of progressive experience in marketing, channel marketing, dealer marketing, or integrated marketing.
• Experience managing marketing strategies, budgets, and multichannel campaigns.
• Ability to travel throughout North America as needed for dealer relationships, reviews, and corporate initiatives.
• Ability to manage competing priorities and collaborate across regions, departments, and partners.
• Dealer, distributor, franchise, or independently owned business network experience preferred.
• Experience managing agencies, vendors, and cross-functional initiatives.
• Previous leadership or mentoring experience preferred.
• Construction equipment, agriculture, automotive, or similar industry experience preferred.
• Must pass any drug screens, background checks, and any pre-employment tests, which will be conducted in accordance with applicable law.

Benefits

• Comprehensive benefits package, including medical, dental, and vision insurance
• 401(k) retirement plan
• Paid time off and paid holidays