Vice President of Digital Marketing

Role Overview

The Vice President of Digital Marketing will lead the performance-driven marketing organization, developing and executing an integrated digital marketing strategy to accelerate customer acquisition, retention, and lifetime value across all owned and paid channels. This senior leadership role will own Performance Marketing (paid search, paid social, affiliate) alongside our owned channels including Email, SMS, and Push Notifications.

What You Will Do

The main day-to-day responsibilities and outcomes of this role include defining and driving an integrated digital marketing vision, developing channel roadmaps, investment frameworks, and testing strategies to maximize customer acquisition, retention, engagement, revenue, and margin generation.

Why It Might Be a Fit

This role requires a visionary and results-oriented leader with 10+ years of progressive digital marketing experience, a proven track record of scaling performance marketing programs, and deep expertise across Paid Search, Paid Social, Programmatic, Affiliate, and SEO. The ideal candidate will have strong analytical skills, experience managing substantial media budgets, and a passion for fashion, brand, and culture.

Requirements

• 10+ years of progressive digital marketing experience
• 4+ years in a senior leadership role managing multi-channel teams
• Proven track record of scaling performance marketing programs
• Deep expertise across Paid Search, Paid Social, Programmatic, Affiliate, and SEO
• Strong agency management experience
• Exceptional analytical skills
• Experience managing substantial media budgets
• Track record of building and developing high-performing teams
• Strong executive presence

Benefits

• Health & Well-being
• Associate Discount
• Summer Fridays
• Community Impact
• Winter Break