Trade Marketing Manager

Role Overview

Join JD.com as a Trade Marketing Manager, responsible for developing trade marketing strategies and managing budgets to drive category growth and merchant activity in EMEA markets.

What You Will Do

You will build category trade rules, design merchant incentive mechanisms, manage category TPM budget, and launch platform-level category campaigns to drive category GMV expansion, merchant activity improvement, and sustainable ecosystem growth.

Why It Might Be a Fit

If you have a passion for trade marketing, a commitment to delivering high-quality results, and a desire to work in a fast-paced, dynamic environment, this role may be a great fit for you.

Requirements

• Develop annual trade marketing roadmaps and category growth strategies for EMEA core categories
• Build and iterate standardized platform trade operation systems
• Manage category TPM budget and launch platform-level category campaigns
• Drive in-depth trade cooperation with core brand merchants
• Continuously monitor EMEA competing platforms’ category trade policies and iterate our category trade strategies dynamically

Benefits

• Competitive salary
• Great location
• Supportive, people-first culture