Marketing Analytics & Insights Analyst

Role Overview

The Marketing Analytics & Insights Analyst will help build a predictable, efficient, and scalable growth engine by transforming marketing data into actionable insights. This role requires a blend of analytical rigor, business acumen, and storytelling skills.

What You Will Do

Collaborate with marketing stakeholders, design scalable measurement frameworks, and deliver insights that improve marketing performance and business outcomes. Identify progress or gaps to monthly, quarterly goals and annual goals, and proactively identify risks, opportunities, and key drivers impacting performance.

Why It Might Be a Fit

Success in this role requires a blend of analytical rigor, business acumen, and storytelling skills, with the ability to translate complex data into clear recommendations that influence strategy and execution.

Requirements

• Bachelor’s degree
• 8-10 years of experience in marketing analytics, business intelligence, marketing operations, or a related field
• Advanced proficiency in SQL, Excel, Tableau, SAP Analytics Cloud, or similar business intelligence and analytics platforms
• Experience developing predictive, forecasting, optimization, or propensity models to support marketing and business growth objectives
• Strong understanding of marketing performance measurement, demand generation, pipeline management, attribution methodologies, and funnel analytics
• Deep familiarity with CRM and marketing data structures, including leads, contacts, accounts, opportunities, and campaign data
• Experience leveraging AI-enabled analytics capabilities to enhance reporting, insight generation, and decision-making while ensuring responsible and effective use
• Exceptional communication and storytelling skills, with the ability to simplify complex concepts for both technical and non-technical audiences
• Demonstrated success influencing stakeholders and driving alignment across cross-functional teams
• Strong project management and prioritization skills, with the ability to manage multiple initiatives and deliver results in a fast-paced environment

Benefits

• Employer contributions toward the cost of employee-only medical and dental premiums
• Vision – opt-in available
• 401k
• PTO
• Life Insurance, Disability Insurance, AD&D coverage
• Short-term Disability, Accident, Cancer/Critical Illness, Pet insurance – opt in available

Tagged as: Excel, Forecasting, Pipeline Management, Project Management, SQL