Role Overview
The Manager Marketing Ops, Analytics & ABM will oversee the end-to-end Marketing Operations tech stack, manage system administration, and lead lifecycle and routing workflows. They will also partner with Sales Leadership to streamline lead handoffs and improve pipeline visibility.
What You Will Do
The Manager will design and maintain lead scoring models, lifecycle stage definitions, and conversion handoffs between Marketing and Sales. They will also own complex lead assignment rules, troubleshoot technical issues, and create clear standard operating procedures.
Why It Might Be a Fit
The ideal candidate will have 4-7+ years of experience in Marketing Operations, dual CRM expertise, and strong technical skills. They will be a problem solver with a deep diagnostic mindset and experience with HubSpot, Salesforce, and BI tools.
Requirements
- 4-7+ years of hands-on experience in Marketing Operations
- Dual CRM Expertise: Advanced administrative experience with both HubSpot and Salesforce
- Strong understanding of bi-directional sync logic, custom field mapping, Webhooks, APIs, and data integration platforms
- Analytics & Reporting: Proven ability to build multi-touch attribution models, campaign performance tracking, and executive dashboards in SFDC/HubSpot or BI tools
- HubSpot Marketing Software / Operations Hub Administrator Certification (Preferred)
- Salesforce Certified Administrator (Preferred)
Benefits
- Dental insurance
- Vision insurance
- Health insurance
- Life insurance
- Disability insurance
- 401(k) or other retirement plan
- Stock options
- Paid time off
- Holidays
- Flexible work arrangements
- Professional development opportunities
To apply for this job please visit jobs.smartrecruiters.com.
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