Assistant Manager, Digital Marketing

Role Overview

As Assistant Manager, Digital Marketing, you will drive the execution and optimization of paid media campaigns across search, social, display, video and programmatic channels, in support of key marketing initiatives and business goals. You will manage campaign budgets, analyze performance data to find improvement opportunities, and execute optimizations to maximize return on ad spend (ROAS) and return on investment (ROI). This role requires close collaboration with local stakeholders, marketing partners and agency teams to keep our advertising effective and aligned with broader strategy.

What You Will Do

Manage the end-to-end execution of paid media campaigns across global and local markets to reach target audiences and drive awareness, consideration and conversion. Analyze market trends and competitor activity to provide recommendations for campaign optimization. Manage day-to-day campaign budgets, pacing and bidding to ensure efficient spend and alignment with performance goals such as CPA, CPL and ROAS.

Why It Might Be a Fit

We are looking for a highly experienced and skilled digital marketing professional to join our team. If you have a strong background in paid media, preferably in a B2B or commercial real estate environment, and a proven ability to use data and analytics to inform campaign decisions and drive performance improvements, we encourage you to apply.

Requirements

• Bachelor’s degree in Marketing, Advertising, Business, or a related field.
• 8- 10 years of hands-on experience in paid media, preferably in a B2B or commercial real estate environment.
• Strong, hands-on experience with major paid media platforms (e.g., Google Ads, LinkedIn Ads, Meta Ads) and a solid understanding of programmatic display advertising.
• Understanding of platform-specific mechanics, including audience expansion, lookalike audiences, bid strategy options and placement controls.
• Strong written and spoken English language skills.
• Proven ability to use data and analytics (including GA4 and dashboarding tools such as Looker Studio or Power BI) to inform campaign decisions and drive performance improvements.
• Working knowledge of lead generation forms and CRM integrations, with the ability to troubleshoot field mapping, validation and submission issues or brief platform support teams effectively.
• Strong project management skills with the ability to manage multiple campaigns simultaneously.
• Excellent communication skills and a collaborative, team-oriented mindset.
• Experience with programmatic platforms such as Google Display Network (GDN) or The Trade Desk is a plus.
• Understanding of content syndication programs and vendors.

Benefits

• Dental insurance
• Vision insurance
• Health insurance
• Paid time off
• Retirement plan
• Learning budget
• Parental leave
• Wellness program
• Visa sponsorship
• Relocation assistance

Tagged as: Google Analytics, Looker, Power BI, Project Management