Account Based Marketing Specialist

Role Overview

This role offers the opportunity to shape strategic account-based marketing initiatives within the learning and development industry. You will focus on understanding priority accounts as groups of real people with distinct challenges, goals, and buying motivations. Working closely with Sales and Marketing leadership, you will develop personalized, multi-channel campaigns designed to create meaningful engagement and generate qualified opportunities.

What You Will Do

Develop and execute account-based marketing and demand generation campaigns targeting organizations and decision-makers within the learning and development industry. Create synchronized ABM plays that deliver consistent, personalized, and authentic messaging aligned with the brand voice and account-specific needs.

Why It Might Be a Fit

The role requires a proactive mindset, strong attention to detail, and the ability to manage multiple initiatives while continuously improving performance. You’ll also play an important role in strengthening Sales and Marketing alignment and building a scalable, human-centered ABM approach.

Requirements

• 5+ years of experience in B2B marketing, including at least 2 years focused on Account-Based Marketing, Field Marketing, or a closely related discipline.
• Proven experience developing and executing ABM and/or demand generation strategies with measurable campaign results.
• Familiarity with the Learning & Development industry is highly desirable, with the ability to understand and communicate effectively with L&D professionals and decision-makers.
• Strong understanding of B2B service-company marketing strategies, buyer journeys, account engagement, and lead generation.
• Hands-on experience with CRM platforms, preferably HubSpot, and the ability to maintain accurate campaign and account data.
• Strong analytical capabilities, with the ability to interpret campaign performance data and turn findings into practical optimization strategies.
• Excellent campaign management, organizational, and project coordination skills, with the ability to manage multiple campaigns and priorities simultaneously.
• Strong written communication and content development skills, with the ability to create personalized messaging that feels authentic rather than templated.
• Collaborative and proactive approach, with demonstrated experience working cross-functionally with Sales, Marketing, leadership, and creative teams.
• High attention to detail and strong follow-through across campaign execution, reporting, and data management.

Benefits

• Full-time position with a remote work environment.
• Salary is negotiable based on experience and qualifications.
• Opportunity to work on strategic ABM initiatives within the Learning & Development industry.
• Collaborative, creative, and globally distributed work environment.
• Opportunity to work closely with Sales and Marketing leadership and influence account engagement strategy.
• Flexible environment supported by virtual collaboration and communication tools.
• Opportunity to contribute to meaningful, human-centered marketing initiatives while developing expertise in ABM and demand generation.
• Equal opportunity workplace committed to an inclusive and respectful environment.
• Reasonable accommodations available for individuals with disabilities.

Tagged as: Account-Based Marketing