Director, Product Marketing

Role Overview

This senior leadership role will shape product marketing strategy for a portfolio of healthcare SaaS solutions in a complex, highly regulated B2B environment. The role sits at the intersection of Product, Sales, Customer Success, Marketing, Clinical, Compliance, and executive leadership.

What You Will Do

You will define positioning, messaging, value propositions, and go-to-market strategies that connect customer needs with measurable business outcomes. You will lead strategic launches, customer and competitive research, and cross-functional initiatives while managing a small product marketing team.

Why It Might Be a Fit

This is an ideal opportunity for an experienced product marketing leader who combines strategic vision, strong storytelling, commercial judgment, and healthcare technology expertise.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, Healthcare Administration, or a related field.
• 8+ years of experience in product marketing, go-to-market strategy, product strategy, B2B marketing, solutions marketing, sales enablement, or a related discipline.
• At least 5 years of experience marketing complex technology, software, data, consulting, or professional services offerings.
• 5+ years of experience developing product positioning, messaging, value propositions, launch strategies, sales enablement content, or executive-ready product narratives.
• 5+ years of experience applying customer, buyer, market, competitive, product adoption, or voice-of-customer research to product marketing and go-to-market decisions.
• 3+ years of experience leading strategic product launches, portfolio-level initiatives, product marketing workstreams, or cross-functional programs.
• At least 2 years of experience managing, coaching, or providing formal leadership to direct reports or product marketing contributors.
• Experience managing marketing budgets, vendors, resource planning, campaign spend, launch investments, or related financial responsibilities.

Benefits

• Fully remote work-from-home environment designed to support work-life balance and flexibility.
• Choice of Blue Cross Blue Shield medical, dental, and vision plans.
• Telehealth services for medical and behavioral health visits.
• Generous paid time off with buy/sell options.
• 9 company holidays, a floating holiday, and paid volunteer time.
• Employee Assistance Program.
• Wellness program with opportunities to earn insurance discounts or credits toward eligible health-related expenses.
• 401(k) plan with employer matching contributions.
• Bonus and employee recognition programs.
• Tuition assistance.
• Access to financial planning consultations.
• Company-provided basic life and AD&D insurance.
• Short- and long-term disability coverage, with supplemental term life insurance available.
• Group discounts on mobile services, technology, and other offerings.
• Comprehensive on-demand e-learning and professional development resources.
• Opportunities to lead strategic initiatives, develop a team, and influence healthcare SaaS growth.