Growth Marketing Lead

Role Overview

This is a hands-on growth leadership role focused on owning the full self-serve customer funnel for a high-scale SaaS product. You will shape how prospective customers discover the product and guide them from signup through activation and paid conversion. The role spans product-led growth, viral distribution, AI-powered onboarding, SEO, emerging AI search channels, conversion optimization, and lifecycle marketing. You will operate in a flat, highly autonomous environment where experimentation, data, and rapid execution are central to the culture.

What You Will Do

Own the self-serve growth funnel end to end, including acquisition, signup, activation, and free-to-paid conversion. Build and scale in-product viral loops and word-of-mouth mechanisms in close partnership with design and engineering. Lead the development and optimization of an AI-powered onboarding experience designed to accelerate customer activation. Drive organic acquisition through SEO, Generative Engine Optimization (GEO), and Answer Engine Optimization (AEO), adapting discovery strategies to changing AI-assisted search behavior.

Why It Might Be a Fit

This position is suited to a growth marketer who enjoys building directly, measuring outcomes, and treating the funnel like a product they own. The role requires 5+ years of experience in growth or lifecycle marketing, ideally within a product-led SaaS organization, with demonstrated experience leading in-product viral growth initiatives and self-serve conversion programs. The expected base salary is $135,000 USD annually, excluding annual bonus, with remote work opportunity for candidates based in the United States.

Requirements

• 5+ years of experience in growth or lifecycle marketing, ideally within a product-led SaaS organization
• Demonstrated experience leading in-product viral growth initiatives and self-serve conversion programs, with measurable results to show
• Strong hands-on SEO expertise and a practical understanding of how AI-driven search is changing online discovery and acquisition
• Strong analytical and experimentation skills, with a track record of using data to evaluate and optimize marketing initiatives
• Proficiency with analytics platforms, experimentation tools, lifecycle/email platforms, AI tools, and basic HTML/CSS
• Experience working directly with product design and engineering teams to deliver growth functionality inside a digital product
• Comfortable owning the complete funnel and making decisions independently in a fast-moving, relatively flat environment
• Highly proactive, self-directed, and execution-oriented, with a preference for testing multiple focused experiments and learning quickly from results
• Strong curiosity about emerging AI technologies and a willingness to incorporate AI tools into everyday marketing workflows
• Excellent cross-functional communication and collaboration skills, with the ability to translate growth opportunities into actionable initiatives

Benefits

• Expected base salary of $135,000 USD annually, excluding annual bonus
• Remote work opportunity for candidates based in the United States
• Opportunity to work on a product with more than 5 million monthly active users and established product-led growth dynamics
• High level of ownership and autonomy in a flat, execution-focused team
• Direct collaboration with design, engineering, content, and customer support teams
• Opportunity to work at the intersection of growth marketing, SaaS, AI, product experimentation, and emerging search technologies
• Inclusive workplace committed to equal employment opportunities and supporting diverse teams