Marketing Lead

Role Overview

This is a high-ownership opportunity to build a marketing function from the ground up within a fast-growing deep-tech environment. You will own the strategy and execution required to create a scalable inbound engine and generate qualified pipeline.

What You Will Do

Build and manage an inbound lead-generation engine from the ground up across SEO, Google Ads, email marketing, industry events, and trade shows. Develop and execute marketing strategies designed to generate qualified leads and measurable sales pipeline.

Why It Might Be a Fit

You will have direct access to leadership, significant ownership over marketing strategy, and the opportunity to shape marketing processes, strategy, budget, and team structure from an early stage.

Requirements

• Demonstrated experience building a marketing function from scratch within a startup or scale-up environment.
• Previous experience as a first or early marketing hire, with a track record of personally executing marketing initiatives rather than primarily managing large teams.
• Hands-on expertise across SEO, paid media including Google Ads, email marketing, and industry events or trade shows.
• Strong understanding of demand generation and inbound marketing, with a clear focus on qualified pipeline rather than awareness alone.
• Experience operating effectively with limited resources, evolving priorities, and a high degree of ambiguity.
• Strong commercial mindset and ability to connect marketing activities to measurable business outcomes.
• Experience working closely with sales teams and creating effective marketing-to-sales processes.
• Proven ability to define, track, and communicate personally owned performance metrics such as pipeline growth, MQLs, SQLs, and conversion rates.
• Excellent strategic thinking combined with strong execution skills and a willingness to remain hands-on.
• Experience in deep-tech, hardware, robotics, industrial B2B, or similarly technical markets is highly valued.
• Previous sales experience is a strong advantage, particularly for candidates who naturally approach marketing through a pipeline and revenue lens.
• Experience transforming a go-to-market motion, such as implementing or transitioning toward an ABM strategy, is beneficial.
• German language skills and/or experience working in the DACH or Swiss market are advantageous.

Benefits

• Fully remote working arrangement across the US, Canada, or Europe.
• Performance-based variable compensation tied to pipeline and ARR.
• Equity participation.
• Direct access to leadership and significant ownership over marketing strategy.
• Opportunity to build a complete marketing function from the ground up.
• Modern AI-enabled marketing technology and a well-developed GTM technology stack.
• Clear growth path toward leading the broader marketing function as the business expands.
• High visibility and direct impact within a lean, fast-growing organization.
• Opportunity to shape marketing processes, strategy, budget, and team structure from an early stage.