Marketing Operations Manager

Role Overview

This hands-on marketing operations leadership role is focused on making marketing technology reliable, scalable, and data-driven. The role has significant autonomy and combines technical execution, process design, troubleshooting, and strategic optimization. You will partner closely with Demand Generation, Events, and Sales while setting standards for external execution partners.

What You Will Do

You will own the day-to-day operation and optimization of a sophisticated marketing technology stack, ensuring campaigns launch smoothly, leads are routed accurately, and marketing data can be trusted across the funnel. You will also leverage AI and automation to improve marketing efficiency, segmentation, scoring, and quality assurance.

Why It Might Be a Fit

This role provides an opportunity to work with modern marketing automation, data, AI, and revenue technology, and offers career growth opportunities within a rapidly growing SaaS environment.

Requirements

• 5+ years of experience in marketing operations, ideally within a B2B SaaS environment
• Marketo Certified Expert / Adobe Certified Expert – Marketo Engage certification, or equivalent demonstrated hands-on expertise
• Deep practical experience with Marketo and strong functional knowledge of Salesforce, including its data model and Marketo integration
• Proven ownership of production lead lifecycle and scoring models, including the ability to demonstrate measurable improvements
• Experience implementing and maintaining marketing tracking and attribution infrastructure that supports business reporting
• Strong email operations expertise, including segmentation, personalization, nurture programs, deliverability, and sender-reputation fundamentals
• Demonstrated ability to work independently as the sole or senior technical owner of a marketing automation environment
• Strong troubleshooting and analytical skills, with the ability to identify root causes across interconnected systems
• Experience establishing operational standards, documentation, governance, and scalable processes
• Strong cross-functional communication skills and the ability to translate business objectives into technical marketing solutions

Benefits

• CA$102,000–CA$140,000 per year
• Bonus program eligibility
• Fully remote position available across Canada
• Well-being allowance: $200 USD per month
• Comprehensive employee health and life insurance coverage
• Statutory vacation plus flexible vacation options
• Paid time off for birthdays and volunteering
• Employee resource groups and opportunities to participate in team and company-wide gatherings
• Career growth opportunities within a rapidly growing SaaS environment
• Less than 10% travel