Product Marketing Manager – South Asia

Role Overview

This is an opportunity to lead product marketing across diverse South Asian markets within a fast-moving digital-asset environment. You will own go-to-market strategies for priority products, translating global product narratives into locally relevant campaigns and experiences. The role combines strategic planning, market research, user insights, creative execution, and performance optimization.

What You Will Do

Own end-to-end go-to-market strategies for priority products across South Asian markets, conduct market research and competitive analysis, develop and execute campaigns, and adapt global product positioning into locally relevant messaging.

Why It Might Be a Fit

This role is well suited to an entrepreneurial marketer who enjoys moving between high-level strategy and hands-on execution. You will have opportunities to shape product marketing strategies within a rapidly evolving digital-asset and blockchain ecosystem, collaborate with talented professionals, and influence product adoption and growth across diverse and strategically important South Asian markets.

Requirements

• 5+ years of experience in product marketing, growth marketing, lifecycle marketing, or a related discipline
• Demonstrated experience developing go-to-market strategies for complex consumer, fintech, trading, financial, or technology products
• Strong understanding of product adoption, marketing principles, growth frameworks, customer lifecycle management, and campaign strategy
• Strong analytical capabilities, with the ability to interpret data, identify trends, diagnose performance challenges, and turn insights into actionable growth strategies
• Deep understanding of South Asian markets, including consumer behavior, local marketing channels, communities, cultural nuances, and competitive landscapes

Benefits

• Opportunity to shape product marketing strategies within a rapidly evolving digital-asset and blockchain ecosystem
• Collaboration with talented professionals across a global, multicultural organization
• Flat organizational structure that encourages ownership, autonomy, and cross-functional collaboration
• Fast-paced environment with opportunities to work on innovative and high-impact marketing initiatives
• Competitive salary and company benefits
• Opportunities for career growth, professional development, and continuous learning
• Work-from-home arrangements, subject to the requirements of the business team
• Exposure to emerging marketing trends, experimentation frameworks, and innovative growth strategies