Senior Associate – Marketing & Communications (Email Marketing & Automation)

Role Overview

This role offers the opportunity to lead email marketing and audience engagement initiatives across a diverse range of stakeholders. You will manage campaigns from planning and content development through execution, automation, measurement, and optimization.

What You Will Do

Manage and execute end-to-end email marketing campaigns using Salesforce Marketing Cloud (SFMC), build and optimize automated email journeys, and collaborate with internal stakeholders to develop compelling email content.

Why It Might Be a Fit

The role is ideal for someone who is detail-oriented, analytical, creative, and comfortable working in a fast-paced, purpose-driven environment. You will have opportunities to contribute to wider digital communications, storytelling, and marketing initiatives.

Requirements

• 2–4 years of experience in email marketing, digital marketing, marketing automation, or marketing communications
• Bachelor’s or Master’s degree in Marketing, Communications, Business, Journalism, or a related discipline
• Hands-on experience with Salesforce Marketing Cloud (SFMC) is highly preferred
• Strong expertise in email marketing strategy, campaign execution, audience segmentation, and automation workflows
• Excellent written communication and copywriting skills
• Good understanding of CRM systems, customer journeys, and audience engagement practices
• Strong analytical mindset with the ability to interpret campaign performance data
• High attention to detail and ability to manage multiple campaigns and priorities effectively
• Collaborative mindset and willingness to work in a fast-paced, mission-driven environment

Benefits

• Full-time employment
• Remuneration range of ₹4.5–5 LPA
• Flexible location options
• Opportunity to work on meaningful communications and audience engagement initiatives
• Exposure to email marketing, marketing automation, CRM, digital outreach, and broader MarComms activities
• Long-term growth opportunity with an expected minimum commitment of two years