Senior Digital Marketing Analyst

Role Overview

This role offers an exciting opportunity for a digital marketing professional to shape customer experiences, optimize digital journeys, and improve online visibility within a global B2B environment. You will leverage analytics, SEO, content optimization, and user experience insights to help customers find the right information and solutions more efficiently.

What You Will Do

Own and optimize digital experiences across key web platforms, lead digital experience enhancement initiatives, analyze customer behavior and digital performance data, drive search optimization strategies, and develop dashboards and reports using analytics platforms.

Why It Might Be a Fit

This position is ideal for someone passionate about digital transformation, customer journey optimization, and creating measurable business impact through technology and analytics. You will have the opportunity to contribute to global digital transformation initiatives and customer experience improvements in a collaborative environment.

Requirements

• Bachelor’s degree or higher in Digital Marketing, Marketing, Business, Communications, or a related field
• 8+ years of experience in digital marketing, digital experience management, or related roles, preferably within a B2B environment
• Strong hands-on experience managing website content and digital platforms, with CMS experience such as Adobe Experience Manager (AEM) preferred
• Proficiency with analytics tools including Adobe Analytics, Google Analytics, or similar platforms
• Experience with SEO/SEM tools such as SEMrush, Google Ads, and Search Console
• Knowledge of UX research methodologies, customer journey mapping, and digital experience optimization techniques
• Strong analytical mindset with the ability to transform data insights into practical business recommendations
• Excellent communication and stakeholder management skills, with experience collaborating across global, cross-functional teams

Benefits

• Competitive base salary ranging from $116,300 to $174,400, depending on experience, qualifications, and location
• Performance-based incentive opportunities as part of total compensation
• Comprehensive healthcare benefits, including medical coverage
• 401(k) retirement plan
• Disability and life insurance coverage
• Employee stock purchase plan
• Paid time off and additional voluntary benefits
• Fully remote work flexibility