Senior Direct Marketing Manager II

Role Overview

This role offers the opportunity to shape and scale innovative direct marketing programs across emerging offline and upper-funnel channels. You will lead initiatives spanning Connected TV, audio, out-of-home, and direct mail, combining creativity with rigorous performance measurement.

What You Will Do

Develop and execute channel strategies across Connected TV, Performance Audio, Out-of-Home, and Direct Mail/Gifting programs. Build and scale audio marketing initiatives, including programmatic audio, podcast partnerships, streaming, and other direct opportunities.

Why It Might Be a Fit

The ideal candidate is a senior marketing professional with deep experience managing performance-driven brand initiatives and offline acquisition channels within a fast-paced B2B technology environment. They should bring strong analytical capabilities, creative collaboration skills, and the ability to build programs that deliver measurable business outcomes.

Requirements

• 8+ years of experience in performance marketing, brand marketing, or direct marketing
• Proven experience building and scaling marketing programs within high-growth B2B SaaS or technology companies
• Strong expertise in incrementality measurement, geo testing, matched market experiments, halo analysis, and brand lift studies
• Experience managing programmatic Connected TV and audio buying platforms
• Familiarity with direct mail, gifting platforms, and their integration into demand generation strategies
• Strong analytical mindset with experience defining KPIs, creating measurement plans, and presenting performance insights
• Ability to collaborate effectively with creative teams, including developing briefs and providing strategic feedback
• Experience aligning offline marketing efforts with account-based marketing strategies and target account programs
• Strong project management skills with the ability to operate independently in a fast-moving, cross-functional environment

Benefits

• Competitive total cash compensation range of approximately $163,000–$230,000 USD
• Equity opportunities and company bonus programs
• Remote work flexibility for employees based in the United States
• Comprehensive medical, dental, and vision benefits
• Flexible spending and health savings account options
• 401(k) retirement plan
• Paid holidays, flexible paid time off, and parental leave
• Employee assistance program and wellbeing resources
• Life, accident, short-term disability, and long-term disability insurance
• Global travel coverage
• Opportunities for professional growth, ownership, and career development within an innovative technology environment