Senior Manager, Lifecycle Marketing

Role Overview

This role offers the opportunity to lead customer engagement strategies across the full lifecycle journey, from activation and retention to expansion. You will shape how customers experience a leading digital platform by building scalable, data-driven marketing programs.

What You Will Do

You will guide high-performing marketing initiatives, optimize customer journeys, and leverage technology and AI to improve engagement at scale. Define the lifecycle marketing strategy and establish operating rhythms that align email marketing and customer marketing efforts around shared customer journey goals and KPIs.

Why It Might Be a Fit

This is an ideal opportunity for an experienced lifecycle marketing leader who thrives in a collaborative SaaS environment and enjoys turning customer insights into growth opportunities.

Requirements

• 8+ years of experience in lifecycle marketing, CRM marketing, email marketing, or related fields.
• 3+ years of experience directly managing and developing individual contributor marketing teams.
• Strong hands-on experience with lifecycle marketing platforms such as Iterable or similar tools including Braze, Salesforce Marketing Cloud, or Marketo.
• Proven expertise in segmentation, personalization, testing strategies, and improving email channel performance.
• Experience leading customer marketing programs focused on renewal, expansion, upsell, or cross-sell initiatives with measurable business impact.
• Ability to translate customer data, cohort analysis, and performance metrics into actionable lifecycle strategies.
• Experience collaborating with cross-functional teams including Product, Data, Sales, Customer Success, and Marketing Operations.
• Strong leadership, communication, and stakeholder management skills with the ability to influence senior teams.
• Analytical mindset with the ability to connect marketing programs to customer and revenue outcomes.

Benefits

• Competitive base salary ranging from CAD $129,200 to $152,000 annually, depending on location, experience, skills, and qualifications.
• Potential bonus opportunities as part of the total compensation package.
• Remote work flexibility with opportunities for in-person collaboration and company events.
• Comprehensive benefits package including medical, dental, vision, life, and disability insurance.
• Retirement savings support through RRSP matching programs.
• Flexible spending and health savings account options.
• Paid holidays, paid time off, and employee assistance programs.
• Opportunity to lead impactful lifecycle marketing initiatives within a global technology environment.
• Career development opportunities and a collaborative culture focused on innovation and inclusion.