Senior Marketing Analytics Consultant

Role Overview

This is a strategic consulting role focused on using advanced analytics to improve marketing investment and business performance. The role combines hands-on analytical expertise with strong client-facing consulting and stakeholder management.

What You Will Do

You will lead statistical modeling initiatives that help clients understand media effectiveness, customer behavior, and value. Your analyses will be translated into clear, actionable recommendations for Marketing, Media, BI, and Customer Insights teams.

Why It Might Be a Fit

The position is fully remote and offers an opportunity to work on sophisticated data-driven challenges across diverse client environments. You will have the opportunity to act as a technical reference and contribute to the development of analytical methodologies and best practices.

Requirements

• Experience with data visualization tools such as Power BI, Looker Studio, or similar platforms, with the ability to communicate analytical findings effectively.
• Practical knowledge of paid-media and measurement platforms, including Google Ads, Meta Ads, Google Analytics 4, and AppsFlyer.
• Experience with specialized Marketing Mix Modeling libraries such as Robyn, LightweightMMM, or PyMC-Marketing.
• Strong understanding of statistical modeling and marketing analytics methodologies, particularly MMM, incrementality, attribution, customer segmentation, and predictive modeling.
• Experience working with cloud environments such as GCP, AWS, or Azure and modern data platforms including BigQuery, Redshift, or Snowflake.
• Demonstrated practical application of relevant methodologies through publications, professional cases, portfolios, or projects.
• Strong analytical and problem-solving skills, with the ability to transform complex quantitative analyses into clear business recommendations.
• Excellent communication and stakeholder-management skills, including confidence presenting technical concepts to marketing and business audiences.
• Ability to work independently in a consulting environment, manage project priorities, and collaborate effectively with multidisciplinary teams.
• A consultative mindset, business orientation, attention to methodological rigor, and commitment to delivering measurable client value.

Benefits

• 100% remote work model.
• Opportunity to work on strategic Marketing Analytics and statistical consulting projects.
• Exposure to advanced methodologies including MMM, causal inference, attribution, customer journey modeling, RFM, and LTV.
• Collaboration with multidisciplinary teams spanning Marketing, Media, BI, Data Engineering, and Customer Insights.
• Opportunity to act as a technical reference and contribute to the development of analytical methodologies and best practices.
• Exposure to cloud data platforms and modern analytics technologies.
• Professional environment focused on continuous learning, innovation, collaboration, and data-driven decision-making.