Senior Member Marketing Manager

Role Overview

This role offers the opportunity to shape member engagement strategies within a fast-growing healthcare environment focused on improving access, affordability, and overall member experiences. The Senior Member Marketing Manager will lead the strategy, development, and execution of member marketing initiatives that support client objectives and improve engagement outcomes.

What You Will Do

Develop and evolve member marketing strategies that align with client goals, market trends, and member needs. Analyze healthcare, benefits, and B2B2C marketing trends, competitive activity, communication practices, and member engagement patterns to identify opportunities.

Why It Might Be a Fit

The ideal candidate will help define best practices, improve engagement journeys, and create measurable outcomes for members and clients. This is a remote opportunity for a marketing leader who enjoys solving complex challenges and turning insights into action.

Requirements

• 5+ years of experience in marketing communications, member marketing, customer engagement, lifecycle marketing, account-based marketing, or a related discipline.
• Experience developing and executing B2B2C marketing or communication programs.
• Demonstrated experience working directly with clients, business partners, or external stakeholders in a consultative role.
• Strong ability to translate business objectives, customer insights, and audience needs into marketing strategies and execution plans.
• Excellent written and verbal communication skills, including experience creating presentations, strategic documents, recommendations, and client-facing materials.
• Strong project management capabilities with experience managing timelines, priorities, workflows, and stakeholder expectations.
• Experience collaborating with cross-functional teams including marketing, product, client success, implementation, legal, and operations.
• Ability to analyze campaign results, synthesize feedback, and recommend practical improvements.
• Strong organizational skills with attention to detail, ownership, and sound judgment.
• Experience in healthcare, employee benefits, health plans, digital health, care advocacy, or related industries strongly preferred.
• Familiarity with marketing platforms, CRM systems, reporting tools, project management tools, and workflow technologies.
• Strong technical skills and comfort using Microsoft Office tools, video conferencing platforms, and digital collaboration tools.
• High level of accountability, integrity, and commitment to protecting sensitive information.

Benefits

• Competitive base salary and incentive compensation opportunities.
• Health, dental, and vision coverage with access to healthcare navigation services.
• Life insurance, legal and identity protection, employee assistance programs, and virtual healthcare services.
• 401(k) retirement plan with employer matching contributions and full vesting from day one.
• Paid time off, paid holidays, parental leave, volunteer days, and additional wellness-focused benefits.
• Tuition reimbursement up to $5,250 annually, certification support, continuing education opportunities, and leadership development programs.
• Remote work flexibility from anywhere within the United States.
• Inclusive, people-focused culture committed to diversity, belonging, and professional growth.
• Opportunities to contribute to meaningful healthcare initiatives that improve member experiences.
• Employee recognition programs and a supportive environment focused on collaboration and innovation.