Senior/Lead Data Analyst – Marketing

Role Overview

This position is a strategic analytics role where data drives marketing performance and business transformation across multiple markets. As a Senior/Lead Data Analyst, you will work at the intersection of marketing, business strategy, and data engineering, delivering insights that shape decision-making and support large-scale integration initiatives.

What You Will Do

You will drive marketing analytics initiatives, support business integration and M&A projects, design and develop scalable data models, build intuitive dashboards, and partner with cross-functional teams to translate business challenges into scalable analytical solutions.

Why It Might Be a Fit

This position offers the opportunity to influence executive-level decisions while leveraging modern analytics platforms, cloud technologies, and AI-powered workflows. You will contribute to high-impact projects while helping advance data-driven marketing excellence.

Requirements

• 5+ years of experience in marketing analytics, preferably within digital businesses, online marketplaces, or other data-driven environments.
• Proven experience supporting complex data integration, organizational transformation, or mergers and acquisitions involving KPI alignment, reporting consolidation, and stakeholder collaboration.
• Strong SQL expertise and hands-on experience building ELT pipelines using tools such as Airflow, dbt, or similar technologies.
• Experience working with cloud-based data platforms including BigQuery, Snowflake, Redshift, or equivalent solutions.
• Proficiency with business intelligence and data visualization tools such as Tableau, Power BI, Amazon QuickSight, or similar platforms.
• Solid understanding of Google Analytics, mobile measurement platforms, digital advertising ecosystems, and marketing attribution.
• Demonstrated ability to lead cross-functional analytics initiatives and communicate effectively with technical and business stakeholders.
• Interest in applying AI tools to enhance analytics workflows and improve the quality and efficiency of data-driven decision-making.
• Excellent written and verbal English communication skills.
• Availability to collaborate with international teams during Toronto (EST/EDT) working hours.

Benefits

• Fully remote work environment.
• Opportunity to work on large-scale, high-impact marketing analytics projects.
• International collaboration with cross-functional and distributed teams.
• Exposure to modern cloud data platforms, AI-powered analytics, and advanced marketing technologies.
• Career growth opportunities through leadership responsibilities and strategic initiatives.
• Dynamic, collaborative environment focused on innovation, continuous learning, and data-driven decision-making.

Tagged as: Data Analysis