Marketing Director Garment Care / Climate Care

Role Overview

This is a category-shaping leadership role at the intersection of marketing strategy, innovation, storytelling, and commercial execution. The Marketing Director leads the global marketing and go-to-market agenda across Garment Care and Climate Care, building distinctive category platforms and turning portfolio strategy into ideas consumers notice, understand, and choose.

What You Will Do

The role owns the end-to-end consumer story, from positioning, naming, and value proposition through creative platform, social-first activation, retail execution, digital conversion, and post-launch optimization.

Why It Might Be a Fit

We are looking for a growth-oriented marketing leader who combines category vision, consumer obsession, creative bravery, and commercial discipline, and inspires teams and markets to turn great innovation into demand at scale.

Requirements

• 10+ years of progressive marketing leadership experience across category, brand, innovation, go-to-market, digital, media, or agency environments.
• A proven record of building distinctive positioning and translating complex technology or product specifications into simple, compelling consumer stories.
• Strong commercial acumen, with confidence using business, portfolio, pricing, consumer, and performance data to make clear choices and improve outcomes.
• Experience leading large, cross-functional programs across Product, I&D, Insights, Design, Digital, Media, PR, Commercial Excellence, Markets, and agency partners.
• Deep understanding of modern marketing across social, creator ecosystems, retail, e-commerce, CRM, paid media, and physical activation.
• An ability to move fluently from three-year category ambition to the three-second message on pack.
• Bold creative judgment and a high bar for work that is distinctive, useful, memorable, and designed to sell.
• Visible leadership, curiosity, and resilience, with the courage to simplify, challenge, and make decisions under pressure.
• Excellent communication and stakeholder leadership skills; fluent English; bachelor’s degree in Marketing, Business, or a related field.

Benefits

• Internationally competitive base salary
• Performance-based Annual Incentive Program
• Top of the market pension scheme
• Work from home, commuting, and phone allowances
• Balanced office-based working
• Work from abroad (up to 30 days per year)
• Structured holiday policy
• Bicycle Plan
• Health Insurance Discount
• Gym Membership Discount
• Product Discounts
• An office that feels like home