Role Overview
Play a key role in making a brand transformation a success by introducing the new brand to the market, maintaining customer trust and recognition, and driving demand for business growth.
What You Will Do
Execute a demand generation program, achieve brand awareness and linkage targets, monitor and report business impact, and exceed pre-rebranding inbound lead levels.
Why It Might Be a Fit
The ideal candidate will have a proven track record in managing demand generation programs, strong expertise in paid media strategy, and experience in using funnel metrics and marketing analytics.
Requirements
- Proven track record managing multi-channel demand generation programs with measurable pipeline impact
- Strong expertise in paid media strategy, campaign execution
- Solid understanding of SEO principles and website performance optimization
- Experience using funnel metrics and marketing analytics to drive decision-making and improve results
- Ability to manage complex marketing initiatives with multiple stakeholders, agencies, budgets, and timelines
- Understanding of brand strategy, positioning, messaging, and market activation
- A proactive, results-oriented mindset with a strong sense of ownership and accountability
- Ability to move quickly, prioritize effectively, and drive projects to completion
- Excellent organizational skills and strong attention to detail
To apply for this job please visit jci.wd5.myworkdayjobs.com.

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