Digital Marketing Specialist, LATAM

Role Overview

The Digital Marketing Specialist, LATAM plays a critical role in executing, activating, and optimizing integrated digital marketing campaigns across paid media, events, and email channels to support demand generation in the LATAM region. This role partners closely with agencies, regional stakeholders, and cross-functional teams to ensure campaigns are launched on time, accurately tracked, and continuously optimized for performance.

What You Will Do

Coordinate end-to-end execution of integrated marketing campaigns across paid media, events, and email channels for the LATAM region. Support campaign reporting and measurement, including reporting updates through PowerBI and performance analysis in collaboration with stakeholders.

Why It Might Be a Fit

This is an excellent opportunity for a detail-oriented marketer who enjoys hands-on execution, strong operational discipline, and regional campaign delivery in a fast-paced, enterprise marketing environment.

Requirements

• 3+ years of experience in digital marketing, demand generation, or marketing operations
• Hands-on experience with enterprise marketing automation platforms (Eloqua, Marketing Cloud preferred)
• Hands-on experience using Salesforce CRM, including campaign creation, lead management, and reporting
• Proven experience launching and supporting marketing campaigns in the LATAM region
• Experience coordinating paid media, email, and event-based campaigns across multiple stakeholders
• Strong project management and organizational skills with attention to detail
• Strong analytical skills with the ability to translate performance data into optimization insights
• Ability to manage multiple priorities in a fast-paced environment
• Excellent communication and collaboration skills
• Strong analytical skills and comfort working with performance data to inform decisions
• Quick thinker with the ability to manage multiple priorities in a fast-paced environment
• Strong project management skills with ability to create organized project plans to reflect workstreams, milestones, dependencies and resources
• Strong critical thinking skills with ability to elevate thinking and apply judgment during analysis about how components fit together and with bigger picture
• Adheres to high standards of data integrity when analyzing and drawing conclusions
• Ability to synthesize themes, summarize key points and articulate takeaways visually and verbally
• Top-tier proficiency in Excel and PowerPoint and visually articulating themes and concepts
• Excellent attention to detail
• Excellent communication and collaboration skills
• Bachelor’s degree in Marketing, Communications, Business, or a related field required
• Fluent in English and Spanish required, Portuguese preferred