Channel Marketing Senior Associate – Audience Management Strategy & Enablement

Role Overview

The Audience Management Strategy & Enablement team shapes data-driven targeting, advance marketing technology, strengthen privacy and controls, and improve paid media performance across digital channels. As a Channel Marketing Senior Associate, you’ll turn customer and audience data into actionable strategies that improve paid media performance.

What You Will Do

Develop audience strategies, advise marketers, guide audience development, mentor colleagues, collaborate with Product and Technology teams, monitor campaign performance, and ensure audience strategies meet privacy and regulatory requirements.

Why It Might Be a Fit

This role requires strong analytical skills, ability to interpret data, and develop actionable recommendations. You’ll work with stakeholders across business, technology, operations, and control functions, and have excellent written, verbal, storytelling, and presentation skills.

Requirements

• Bachelor’s degree in Marketing, Business, Information Technology, Data Analytics, or a related field
• 4+ years of experience in paid media, digital marketing, audience management, advertising technology, personalization, or technology management
• Strong understanding of media technology across display, social, search, programmatic, mobile, and emerging channels
• Hands-on experience with DMPs, CDPs, analytics, and marketing technology platforms
• Strong analytical skills with the ability to interpret data and develop actionable recommendations
• Working knowledge of data privacy, regulatory requirements, and operational controls related to data collection and advertising
• Proven ability to collaborate with and influence stakeholders across business, technology, operations, and control functions
• Excellent written, verbal, storytelling, and presentation skills
• Strong project management, cross-functional coordination, and vendor management capabilities
• Advanced proficiency in Microsoft PowerPoint and familiarity with JIRA, Confluence, and WYSIWYG drag-and-drop interfaces

Benefits

• Comprehensive health care coverage
• On-site health and wellness centers
• Retirement savings plan
• Backup childcare
• Tuition reimbursement
• Mental health support
• Financial coaching

Tagged as: Data Analysis, Project Management