Role Overview
The Geotargeting & Growth Strategy Vice President-Business Banking Marketing will advance marketing transformation and AI advancement within Business Banking Marketing, leveraging AI-powered tools to surface real-time market alerts and signals. This role will own the design, execution, and continuous optimization of geotargeted marketing strategy to accelerate client acquisition and deepen relationships in priority markets.
What You Will Do
The candidate will define, operationalize, and continuously refine the Business Banking geotargeting strategy, design and manage differentiated offers, incentives, and campaign tactics, and partner with Finance, Analytics, and Field leadership to size opportunity, set targets, and measure ROI by market, channel, and tactic.
Why It Might Be a Fit
The ideal candidate will have 7+ years of progressive marketing experience, a strong track record of managing end-to-end marketing campaigns, and experience designing and executing geotargeted, market-level, or local marketing programs that have produced measurable growth.
Requirements
- 7+ years of progressive marketing experience
- Strong track record of managing end-to-end marketing campaigns
- Experience designing and executing geotargeted, market-level, or local marketing programs
- Highly data-driven and financially analytical
- Hands-on digital marketing experience
- Proven ability to partner across multiple business lines and functions
- Excellent executive communication, storytelling, and presentation skills
Benefits
- Comprehensive health care coverage
- On-site health and wellness centers
- Retirement savings plan
- Backup childcare
- Tuition reimbursement
- Mental health support
- Financial coaching
To apply for this job please visit jpmc.fa.oraclecloud.com.
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