Head of IPB Campaigns and Content Marketing

Role Overview

The Head of IPB Campaigns and Content Marketing will own the IPB-wide campaigns and content portfolio, setting strategic direction and leading the end-to-end roadmap for agreed IPB-wide campaigns, content programmes, and priority verticals.

What You Will Do

Responsibilities include owning the IPB-wide campaigns and content portfolio, setting IPB campaign strategy, leading the strategy and proposition of agreed IPB-wide campaigns, and converting global strategy into an integrated IPB framework.

Why It Might Be a Fit

The ideal candidate will have extensive senior-level experience leading content, campaign, or integrated marketing within private banking, wealth management, financial services, or a similarly complex regulated environment, and strong understanding of ultra-high-net-worth clients, family offices, multigenerational wealth, and the international private banking landscape.

Requirements

• Extensive senior-level experience leading content, campaign, or integrated marketing within private banking, wealth management, financial services, or a similarly complex regulated environment.
• Strong understanding of ultra-high-net-worth clients, family offices, multigenerational wealth, and the international private banking landscape.
• Proven success setting strategy and delivering measurable business outcomes through multi-market campaigns, content programmes, and nurture journeys.
• Demonstrated ability to lead teams and functional communities across a complex, matrixed, and multicultural organisation, combining authority, influence, and partnership.
• Strong strategic judgement and commercial acumen, with the ability to prioritise across competing business, audience, regional, and functional demands.
• Deep content and campaign marketing expertise, including segmentation, personalisation, digital distribution, demand generation, nurture journeys, and paid content.
• Strong data and measurement acumen, with experience defining KPIs, performance frameworks, and using insight to improve strategy, investment, and outcomes.
• Excellent executive communication, facilitation, stakeholder management, and conflict-resolution skills.
• Proven ability to manage central budgets, agencies, and complex multi-market programmes to time, quality, cost, and performance expectations.
• Commitment to high standards of risk management, controls, inclusion, and professional conduct.